What’s your favorite “R” word?

August 26, 2025

What’s your favorite “R” word? Maybe it’s one of these: Resource, Reuse, Recycle, Repair, Rethink, Renew, or Reimagine.

If you chose “Reimagine,” so did SWANA! This year’s annual event has been reimagined to focus on waste as a resource. (There’s another “R” word for you!)

Per SWANA, the “R” in RCon represents the many words in our industry beginning with “R.” The inaugural RCon this November 12-15 in Columbus, OH, will focus on three key “R” words – Resource, Relevant, and Reinnovate. Eco Partners President and President of SWANA Board of Directors, Elizabeth Roe, is pictured here sharing the keywords alongside SWANA board member Dana Blumberg of SCS Engineers (L) and Emily Smith (R), a SWANA trainer from Coffee County, AL.

Why these three words

Digging a little deeper into the significance of these three keywords, SWANA shares that “Resource” represents its mission of advancing waste as a resource management. “Relevant” represents the relevant topics, technology, and equipment featured at RCon. “Reinnovate” represents the opportunity for attendees to advance their innovations and ideas to the next level.

One of Elizabeth’s favorite “R words” is “ouR.” “This entirely new experience from SWANA will be about OUR industry and meeting OUR needs for professional development and peer-to-peer learning,” Elizabeth said. Check out her personal invititation to RCon where she shares her “nickname” for this new event.

Sign me up! Where do I register?

We can’t wait to see you at RCon this November! Here’s a handy link to register if you haven’t yet. You will need to have or create a SWANA account first.