Don’t miss the Communicating Through the Media Clutter webinar, Tuesday, October 21, 1:45 pm ET. Here are details and a link to sign up.
For solid waste management programs to function properly, residents and businesses need to understand what an organization does, discover what the organization needs them to do, and do it. Sounds easy enough, but we all know it is one of the most challenging parts of a communicator’s job.
We are competing with cute kitten photos, clever dog videos, and celebrity gossip, not to mention work emails, school permission slips, blockbuster movies, and bestsellers. And, yes, there are many channels and various media options for all this communication.
Please join Elizabeth Roe, EcoPartners President, for a webinar sponsored by SWANA at 1:45 pm ET on October 21, 2015 that addresses this very subject. The Communicating through the Clutter webinar will cover how to understand the competition and the communications challenges, as well as the necessity of targeting specific behavior changes. We’ll also discuss understanding your audiences and asking the question, “What does it feel like to receive my agency’s communications?” Then we’ll explore the mechanisms you can use to reach more people and achieve your goals. We’ll take a look at specific examples from various communities, many of which have been recognized with SWANA Excellence Awards. Finally, we’ll close with tips that will be helpful for every communicator.
Whether you are a seasoned communications professional or an employee with a minimal number of communication responsibilities, there will be something for you in this webinar! Here are details and a link to sign up.